The 10 Minute Sales Letter Formula Guaranteed To Generate Leads!

How to get prospects interested in what you have to say and want to call you right away!

If you think back to your school days, you may remember that you used to study how to properly write essays. Every essay had to have a beginning, a middle, and an end. Have proper grammar, and sound professional. As a result, you now write sales letters the same way. The way you were taught to. Well you know what? this is an evil habit that you must break out of if you want to write effective sales letters.

Most of the sales letters you receive today tend to based on that same concept. Either written to sound professional, or it will be too short and assumes the seller knows what what is being offered.

How to talk to your reader and remove all language blocks

From now on, every letter you write should be written as if it would be read by an 8 year old. Yes, you heard me correctly. You need to make it so easy to read and explain everything in simple words and simple details. Never assume your prospects are sophisticated or I guarantee you, you will lose some business.

Also, if the prospect is in looking for a service you know you offer but you assume he knows what  Real Estate Agent or Investors do, you will be disappointed. If you are doing that, with time, you will be asked such simple questions that should make you realize that your prospects are not getting all their questions answered in your sales letters. Always assume your prospects are an 8 year old and explain everything. In simple, easy to read format.

Professional letters tend to be ignored or thrown away majority of the time before they are read. That is why most sales letters tend to get low prospect calls. The sales letter is your way of convincing prospects to act. There is a famous quote among the experienced Direct Marketers that states

"Advertising is Salesmanship in Print"

This is true also to Sales Letters. Imagine yourself in front of the prospect and you are trying to convince him of your services. Use that same language and approach in your sales letter. For example, this article is not professionally written. It is written the same way I would talk to you if I was sitting at Starbucks talking to you. It is much easier to read and understand and it is on one-on-one basis.

What should you talk about if you want to grab their attention and make them want to call

I will go over this in more details in other articles, but to give you quick pointers.

First, you need to make sure you have the right list to mail to. It does not matter how well your sales letter is written, you are not going to motivate someone to call you if they are not looking for the services you are offering.

For example, If you get a letter in the mail trying to convince you to buy a new car when you already have one and not looking to buy another, it doesn’t matter how great the offer is, chances are you will not be interested. Well, the same is true in Real Estate. What you are looking for are those interested in buying or selling and you want to be the one they choose to do business with. Only mail to those interested if you can, or those most likely to be interested.

Second, you need to tell them that you are the solution for whatever their need is. You do this by telling them exactly what you do and either talk about each service or list it in bullet list (there is an art to bullet lists, I may cover it in future articles). All you need is one point or one bullet to get them to respond.

I know this may sound like a lot of writing, but it is not. Write down a list all the possible needs or objections they may have and address them one at a time. if you are worried the sales letter will end up to be too long, DON’T. There is no such thing as too long of a letter. If they are looking for this type of service, they will go through it to see if it answers their questions. However, make sure it is not boring to read.

Template For a Sales Letter

To make it easier for you, here is a quick template to follow. Think of it as fill in the blank sales letter.

1. Use a good Headline
2. Hello [Prospect Name],
3.  
4. The reason I am writing you is because [Tell them why you are contacting them]
5. You see, what I do is [Tell them about your services that are relevant to the list you are mailing to]
6. So what does this mean to you? I am glad you asked! You see, with me you will get [Give them more reasons to call, talk about benefits] – which means [Tell them how these services and benefits will help them]
7. You know.. I usually get some questions from my [sellers/buyers] when we first talk, so let me see if I can answer them for you up front because I’m an up front [guy/gal] and I am sure you appreciate that don’t you? GREAT!…. [List questions and answers]
8. I really want you to be COMPLETELY happy with me, so here is what I would like to offer you. [Give them some guarantees to compel them to call]
9. It is really easy to get going… all you have to do is [give them one or two EXACT instructions to contact you]
10. But I really need you to hurry up because [Give them a reason to act fast or they feel they will lose out on something]
11. Sign it and list your phone number again
12. [Add two or three P.S. reminding them why they should call you now. What benefits they get ]

Congratulations! you have written an excellent sales letter! If you follow this format, and you fill out the fields with great information, they WILL call you!

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© 2008 Fadi Zeidan's Articles.