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Couple of The Marketing Keys To Success

One of the commonly overlooked, yet extremely important marketing elements is getting your prospect to read what you have to say. Real Estate Marketing is no exception, specially that Real Estate Professionals rely heavily on Direct Marketing and Advertising.

It is very common to see Real Estate Agents and Real Estate Investors using the same techniques. If you open the newspaper or if you are receiving marketing from Real Estate Professionals you will notice that they all sound the same, look the same, and most of them end up in the trash can.

I will talk more about this in my up coming DVD, but I want you to start thinking about it and start coming up with answers to your marketing challenges. So lets get started…

There are two problems, first the content. Many Real Estate Agents and Real Estate Investors seem to be in a hurry to start mailing that they use very generic messages. The "we buy houses", the "I’m a professional Real Estate Agent", and the discounted commission offer. Frankly speaking, if you continue to do that then you will not last in this business. I say that because your business is not built on solid foundation.

The idea that "if I send out a post card" or "if I run an ad in the paper" then you will get business is a fallacy. Business does not go around and spread even across all ads or all mailings. This is a very bad assumption, and many still do it.

What you write in your letters, on your post cards, and in your ads is one of the foundations of Marketing. What you tell your prospects will determine if they will want to do business with you not the fact that they received a mailing or saw an from you.

So content is extremely important, particularly if you are going to run a 3 to 5 lines ad in the newspaper and pay hundreds of dollars a month for it because then, you only have one sentence or so to convince them of doing business with you. So what do you have to offer? what is unique about you?

The second problem is the assumption that marketing ends when you have designed a post card, wrote a letter, or wrote a letter. They think the rest is trivial. Just drop it in the mail, and you are done.

The reality is that this too is extremely important. You need to think of ways to make them open your envelopes, and read your letters. You want your post cards to jump out when they pull it out of the mailbox. This will require extra work on your part specially if you are doing sales letters, but this is not a place to cut cost because everything else goes to waste.

There are many ways to do so, and each has its own impact. for example, should you send a small post card or an over-sized post card.. should you use windowed or put a label on your envelope. Should it sound professional, or personal.

Whatever it is, it must pass two extremely important tests:

First is to get them to open it and look at it.

Second is not to make them think they were tricked into opening it.

© 2008 Fadi Zeidan’s Articles.