When talking to people and reading posts online, you will quickly notice that Real Estate Agents and Real Estate Investors run their business in a random nonbusiness like way, or as a hobby even though they are trying to be successful and make it big.
They are often extremely busy but with low return. Some get overwhelmed when having to deal with two transactions let alone being able to do ten a month. This is really not a fault of their own though. Operating a business is a tedious and complicated task. You don’t learn it overnight on the job.
First of all, I want you to recognize that you have 4 to 10 hours a day, depending if you are working another day job, to work on your Real Estate business. Set these hours and try to stick to them to form a habit. Don’t worry, once your system kicks off, you will be able to hire help and set your own hours if you like.
Second thing you need to do, is figure out what are you spending your time on. If you are working 20 to 60 hours a week, try to identify where your time is being spent. As important some tasks may be, if they are not income producing, cut them. Anything and everything you do, should directly impact your income. What this does, is force you to concentrate on ways to make money. Hopefully, you will quickly realize that you have free time, and hopefully you will realize what you are missing in your business to increase your sales and work on it.
Start writing down steps you have to take for each task you perform, or want to perform. Don’t worry about making it elegant or well organized. At first, it will only be you doing it. some tasks would be Steps to do once contract signed, Steps to do at the first of each month, at the 3rd of the month if managing properties, steps to do if someone defaults, and so forth. Think of it as quick and dirty instructions that you may give to someone who is familiar with the business but needs to know your process so he/she can follow it in your absence. Again, if it is not required and income producing, cut it.
Stop trying to run your business as a hobby or small business, and think of it as a large business. Don’t take shortcuts, or think you can get away by doing things yourself to save pennies. This is a habit forming and hard to break from it! Now I am not saying spend money on expensive tasks. But do recognize the need to switch to it once you can sustain it. Heck, add a quarterly task to check if you can replace anything you are doing currently with better process.
Start thinking of your business as a franchise and not a one man show. I highly recommend reading E-Myth Revisited by Michael Gerber he goes in boring details on how to think of your business as a franchise and helps you plan growing your business and hiring employees in the future. OK, the details are not boring… but his style of story telling when he gives examples are BOOORING! well worth it though