Real Estate industry reminds me a lot with the California Gold Rush where the only people who made real money were those who sold the shovels. True some got rich but majority were chasing a dream based on what very few have accomplished. Real Estate Investing is no difference. For many years now we have [...]
This is probably common sense to some, but you would be surprised how many people overlook the paperwork and scramble at last minute to put together the package to take to the client meeting. Now, since this site is for both Real Estate Agents and Real Estate Investors, I will try to separate the two. [...]
Last week I was invited to speak to Real Estate Investors (hosted by Road 2 Success in Houston) about Real Estate Marketing and Lead Generation. The conference call was in the Q&A format and went for about an hour answering specific questions from the attendees. The following is the first 10 minutes audio of the call.
This was originally posted by my friend John "Cash" Locke on a private forum. I subscribe to Bill’s rules and I hope people will find value in them as well. Bill Gates: Love him or hate him, he sure hits the nail on the head with this! Bill Gates recently gave a speech at a High School [...]
One of my members recently asked me what to put on a Business Card to hand out to Real Estate Investors. While I did provide an answer in private, I would like to share with the rest of you what I think about Business Card marketing. "It’s an insult, get over it" Couple of months ago, I [...]
Let me start by saying that Network Marketing is not something that you just decide to do and BOOM you become successful in. I can say though, it does work and you can find good deals from it. With time, it could move from a supporting source of leads to become your main source of [...]
I am one of those guys who does not open his mailbox everyday. I actually realized that I have not checked my mailbox in 3 weeks.. oops! Well, needless to say, my mailbox was FULL of letters and junk mail and I had to go through them. While I was sorting my mail, I noticed that [...]
One of the commonly overlooked, yet extremely important marketing elements is getting your prospect to read what you have to say. Real Estate Marketing is no exception, specially that Real Estate Professionals rely heavily on Direct Marketing and Advertising. It is very common to see Real Estate Agents and Real Estate Investors using the same techniques. [...]