How A Powerful Headline Can Make Or Break Your Marketing

Make no mistake about it, a powerful headline is the most important part of your marketing piece. It is the first thing your prospect will see, and a decision is made right then and there to continue reading or move on. There are different schools of thought when it comes to headlines. Joe Sugarman for example [...]

Don’t Be The Circus Elephant In The Real Estate World

We all come with different comfort levels when it comes to talking to clients or writing to them. We even make assumptions before we talk to them. To be frank, at some point we do lack the confidence and courage. This reminds me when I went to visit a Mexican circus that came to town. I happen to go early, and decided to look around and [...]

Elements Of The Perfect Marketing Piece

There are few elements to any marketing piece that are proven to make it work, and work well may I add. These are really more of rules than suggestions and every marketer should follow. Now before I go over the elements of the marketing piece, I want you to clear your mind and forget everything you [...]

Tools To Improve Your Dirt Cheap Website And WordPress Blog

Congratulations for those who took the initiative to setup their winning website. Teaching you how to have a dirt cheap website was one of my objectives, but lets make it better. The original article is posted under How To Setup irt Cheap Real Estate Website. If you have opted to use WordPress for your website and blog, [...]

What’s In a Brand And Should I Brand?

Branding is the process of associating something unique with a company. A logo, a phrase, colors, and so forth. It is used to associate certain service or need with a company. Majority of large companies use branding. in fact, if you ask Advertising companies and Public Relations "Experts" about Branding, they will tell you that Branding is the way [...]

Online Real Estate Marketing Using Craigslist Techniques

One of the viable Online Marketing for the Real Estate Agent and the Real Estate Investor alike is Craig’s List. For those of you who are not familiar with Craig’s List, you can visit the site at www.craigslist.com and browse to your city. There are different techniques to use with Craig’s List, some are well known, and [...]

Prospects Want Guarantees Not Promises, It Is Your Key To Success!

When sending out marketing material, you should make a habit of including guarantees as part of your sales pitch. Think of it as a reinforcement for your sales pitch. Your guarantee to assure prospects of the services you are offering. If stated correctly, they can disarm the prospect and make him feel somewhat at ease to contact you. Guarantees gives him hope, [...]

Generating Traffic For Your Real Estate Website

If you read my Web 2.0 article, you would understand the importance of having a website. But having a website in itself is not important and like having a phone number. No one will call, unless they know about it. In this article, I am going to cover some concepts to publicize your website to build [...]