Stand Out From your Competition Using Powerful Unique Selling Proposition (USP)!

When I was in tenth grade, my math teacher told me something that resonated with me and driven me to distinguish myself from everyone else. It was truly an eye opener for me. He said: "It is no longer enough to be an engineer or a doctor or a lawyer. There are many of them out [...]

Effective Business Card Design Secrets To Win more Prospects!

Every professional needs a professionally designed business cards. The term professionally designed however, does not have to mean a company logo, and company name across the top. Now, if you are a Real Estate Agent, then you may need to check with your broker to see how much flexibility you have with your card design, [...]

The Power Of Positioning, Instant Credibility using Association

Part of the marketing message’s job is to establish your credibility in the mind of the prospect. There are many marketing techniques to do so, and we are going to look at the association technique. With this technique, you promote yourself and establish credibility by associating yourself with someone your prospects trust. You see this everyday on the TV [...]

How To Overcome Real Estate Marketing challenges For The New Agent And Investor

Becoming successful marketer is not an easy job, specially if you are new to the game. You will face many challenges until you find the right marketing formula that works best for you. In marketing, you will face many hurdles and you will run campaigns that pull disappointing response if any at all. When that happens, and it [...]

Is There Future In Short Sales For Agents?

Couple of days ago Road 2 Success, a Real Estate Investing School out of Houston held an education meeting in San Antonio. The guest speakers were a Real Estate Agent specializing in Short Sales, and a Title Company Representative who went in details about the process from the Title Company’s point of view. First, let me [...]

Your Marketing Sucks!

Why your marketing may not be working and what to do about it Every now and then, I hear someone complaining about marketing and how it does not work. I’ve listened to Real Estate Agents as well as Real Estate Investors telling me "I tried sending out letters, but that didn’t work… I tried newspaper ads and [...]

The Elevator Pitch And How To Use It To Generate Leads For The Real Estate Agent!

During one of the presentations I was giving to a Real Estate Broker office, we went around giving introductions. We asked for their name and what is it they did.  The answers given were the typical "I am a real estate agent," "I’m a mortgage broker," "I’m just starting out," and "I do it all" type of answers. I [...]

What The Heck is Web 2.0 And Why Should You Care?

If you want to stay in this business, you better be part of the new movement. Web 2.0 is changing the way we networking works! Few weeks ago there was a thread created in an online forum about Web 2.0 and how it can be used in Real Estate to increase the sales. I decided to give you [...]