Real Estate Investors

Are You Using Advertorials In Your Marketing?

Advertorials are ads designed to look like articles and are usually published in papers and magazines. Those of you who subscribe to Realtor Magazine you will notice some of the ads follow this technique. All of them are ran by two people using different names for the project, and for the author by the way.
National magazines [...]

Marketing And Budgeting Your Way To Success

Coming up with a marketing budget is one of the difficult tasks to do and I see many Real Estate Professionals base their budget on guesses and currently available funds.
Well, Today I want to talk a little about how to come up with your Real Estate marketing budget based on formulas rather than SWAGing it [...]

It Is Not Enough To Have a USP, You Need An Irresistible Offer

Many ads I see tend to state the facts about the advertisers and not the benefits. When people look for a service, they are looking to find out who will give them the biggest bang for their bucks. They don’t really care if you have the biggest company, or how many locations your company has.
That is [...]

How A Powerful Headline Can Make Or Break Your Marketing

Make no mistake about it, a powerful headline is the most important part of your marketing piece. It is the first thing your prospect will see, and a decision is made right then and there to continue reading or move on.
There are different schools of thought when it comes to headlines. Joe Sugarman for example [...]

Don’t Be The Circus Elephant In The Real Estate World

We all come with different comfort levels when it comes to talking to clients or writing to them. We even make assumptions before we talk to them. To be frank, at some point we do lack the confidence and courage.
This reminds me when I went to visit a Mexican circus that came to town. I happen to go early, and decided to look around and [...]

Elements Of The Perfect Marketing Piece

There are few elements to any marketing piece that are proven to make it work, and work well may I add. These are really more of rules than suggestions and every marketer should follow.
Now before I go over the elements of the marketing piece, I want you to clear your mind and forget everything you [...]

Tools To Improve Your Dirt Cheap Website And WordPress Blog

Congratulations for those who took the initiative to setup their winning website. Teaching you how to have a dirt cheap website was one of my objectives, but lets make it better. The original article is posted under How To Setup irt Cheap Real Estate Website.
If you have opted to use WordPress for your website and blog, [...]

What’s In a Brand And Should I Brand?

Branding is the process of associating something unique with a company. A logo, a phrase, colors, and so forth. It is used to associate certain service or need with a company.
Majority of large companies use branding. in fact, if you ask Advertising companies and Public Relations "Experts" about Branding, they will tell you that Branding is the way [...]