Real Estate Investors

Online Real Estate Marketing Using Craigslist Techniques

One of the viable Online Marketing for the Real Estate Agent and the Real Estate Investor alike is Craig’s List. For those of you who are not familiar with Craig’s List, you can visit the site at www.craigslist.com and browse to your city.
There are different techniques to use with Craig’s List, some are well known, and [...]

Prospects Want Guarantees Not Promises, It Is Your Key To Success!

When sending out marketing material, you should make a habit of including guarantees as part of your sales pitch. Think of it as a reinforcement for your sales pitch.
Your guarantee to assure prospects of the services you are offering. If stated correctly, they can disarm the prospect and make him feel somewhat at ease to contact you. Guarantees gives him hope, [...]

Generating Traffic For Your Real Estate Website

If you read my Web 2.0 article, you would understand the importance of having a website. But having a website in itself is not important and like having a phone number. No one will call, unless they know about it.
In this article, I am going to cover some concepts to publicize your website to build [...]

Stand Out From your Competition Using Powerful Unique Selling Proposition (USP)!

When I was in tenth grade, my math teacher told me something that resonated with me and driven me to distinguish myself from everyone else. It was truly an eye opener for me. He said:
"It is no longer enough to be an engineer or a doctor or a lawyer. There are many of them out [...]

Effective Business Card Design Secrets To Win more Prospects!

Every professional needs a professionally designed business cards. The term professionally designed however, does not have to mean a company logo, and company name across the top. Now, if you are a Real Estate Agent, then you may need to check with your broker to see how much flexibility you have with your card design, [...]

The Power Of Positioning, Instant Credibility using Association

Part of the marketing message’s job is to establish your credibility in the mind of the prospect. There are many marketing techniques to do so, and we are going to look at the association technique.
With this technique, you promote yourself and establish credibility by associating yourself with someone your prospects trust. You see this everyday on the TV [...]

How To Overcome Real Estate Marketing challenges For The New Agent And Investor

Becoming successful marketer is not an easy job, specially if you are new to the game. You will face many challenges until you find the right marketing formula that works best for you.
In marketing, you will face many hurdles and you will run campaigns that pull disappointing response if any at all. When that happens, and it [...]

Your Marketing Sucks!

Why your marketing may not be working and what to do about it
Every now and then, I hear someone complaining about marketing and how it does not work. I’ve listened to Real Estate Agents as well as Real Estate Investors telling me
"I tried sending out letters, but that didn’t work… I tried newspaper ads and [...]