advertising

Are You Using Advertorials In Your Marketing?

Advertorials are ads designed to look like articles and are usually published in papers and magazines. Those of you who subscribe to Realtor Magazine you will notice some of the ads follow this technique. All of them are ran by two people using different names for the project, and for the author by the way.
National magazines [...]

Your Marketing Sucks!

Why your marketing may not be working and what to do about it
Every now and then, I hear someone complaining about marketing and how it does not work. I’ve listened to Real Estate Agents as well as Real Estate Investors telling me
"I tried sending out letters, but that didn’t work… I tried newspaper ads and [...]

How To Maximize Your Marketing Budget For Better Return – Part 1

One of the common areas I see Real Estate Agents and Real Estate Investors struggling with is picking the right media to market themselves in.The most common marketing method adopted by new Real Estate Investors is Bandit Signs and line ads in the major papers. For Real Estate Agents, their marketing tend to be business [...]