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Couple of The Marketing Keys To Success

One of the commonly overlooked, yet extremely important marketing elements is getting your prospect to read what you have to say. Real Estate Marketing is no exception, specially that Real Estate Professionals rely heavily on Direct Marketing and Advertising.
It is very common to see Real Estate Agents and Real Estate Investors using the same techniques. [...]

You Must Have A Powerful Message and Call To Action!

One of the elements of a good sales letter, or any other marketing piece, is the call to action. A call to action comes in various forms, but they all have one purpose. Get the prospect to act now not later. But for them to act, you need to give them a good reason before [...]

Are You Using Advertorials In Your Marketing?

Advertorials are ads designed to look like articles and are usually published in papers and magazines. Those of you who subscribe to Realtor Magazine you will notice some of the ads follow this technique. All of them are ran by two people using different names for the project, and for the author by the way.
National magazines [...]

Elements Of The Perfect Marketing Piece

There are few elements to any marketing piece that are proven to make it work, and work well may I add. These are really more of rules than suggestions and every marketer should follow.
Now before I go over the elements of the marketing piece, I want you to clear your mind and forget everything you [...]

Prospects Want Guarantees Not Promises, It Is Your Key To Success!

When sending out marketing material, you should make a habit of including guarantees as part of your sales pitch. Think of it as a reinforcement for your sales pitch.
Your guarantee to assure prospects of the services you are offering. If stated correctly, they can disarm the prospect and make him feel somewhat at ease to contact you. Guarantees gives him hope, [...]

Your Marketing Sucks!

Why your marketing may not be working and what to do about it
Every now and then, I hear someone complaining about marketing and how it does not work. I’ve listened to Real Estate Agents as well as Real Estate Investors telling me
"I tried sending out letters, but that didn’t work… I tried newspaper ads and [...]

The Power Of Testimonials and How To Get Them!

Nothing says it better than a testimonial from a happy client to convince a new one to do business with you
If you watch any of the diet commercials or advertising, you will notice that they use Before and After pictures and testimonials from people who used the program (sometimes hired actors and actresses to mimic [...]

How To Maximize Your Marketing Budget For Better Return – Part 1

One of the common areas I see Real Estate Agents and Real Estate Investors struggling with is picking the right media to market themselves in.The most common marketing method adopted by new Real Estate Investors is Bandit Signs and line ads in the major papers. For Real Estate Agents, their marketing tend to be business [...]