Sales Letters | Real Estate Marketing

What’s Your Envelope like?

I am one of those guys who does not open his mailbox everyday. I actually realized that I have not checked my mailbox in 3 weeks.. oops! Well, needless to say, my mailbox was FULL of letters and junk mail and I had to go through them.
While I was sorting my mail, I noticed that [...]

Couple of The Marketing Keys To Success

One of the commonly overlooked, yet extremely important marketing elements is getting your prospect to read what you have to say. Real Estate Marketing is no exception, specially that Real Estate Professionals rely heavily on Direct Marketing and Advertising.
It is very common to see Real Estate Agents and Real Estate Investors using the same techniques. [...]

You Must Have A Powerful Message and Call To Action!

One of the elements of a good sales letter, or any other marketing piece, is the call to action. A call to action comes in various forms, but they all have one purpose. Get the prospect to act now not later. But for them to act, you need to give them a good reason before [...]

Are You Using Advertorials In Your Marketing?

Advertorials are ads designed to look like articles and are usually published in papers and magazines. Those of you who subscribe to Realtor Magazine you will notice some of the ads follow this technique. All of them are ran by two people using different names for the project, and for the author by the way.
National magazines [...]

How A Powerful Headline Can Make Or Break Your Marketing

Make no mistake about it, a powerful headline is the most important part of your marketing piece. It is the first thing your prospect will see, and a decision is made right then and there to continue reading or move on.
There are different schools of thought when it comes to headlines. Joe Sugarman for example [...]

Don’t Be The Circus Elephant In The Real Estate World

We all come with different comfort levels when it comes to talking to clients or writing to them. We even make assumptions before we talk to them. To be frank, at some point we do lack the confidence and courage.
This reminds me when I went to visit a Mexican circus that came to town. I happen to go early, and decided to look around and [...]

Elements Of The Perfect Marketing Piece

There are few elements to any marketing piece that are proven to make it work, and work well may I add. These are really more of rules than suggestions and every marketer should follow.
Now before I go over the elements of the marketing piece, I want you to clear your mind and forget everything you [...]

Prospects Want Guarantees Not Promises, It Is Your Key To Success!

When sending out marketing material, you should make a habit of including guarantees as part of your sales pitch. Think of it as a reinforcement for your sales pitch.
Your guarantee to assure prospects of the services you are offering. If stated correctly, they can disarm the prospect and make him feel somewhat at ease to contact you. Guarantees gives him hope, [...]