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	<title>Fadi Zeidan&#039;s Articles &#187; Sales Letters</title>
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	<description>It is all about Real Estate Marketing</description>
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		<title>What&#8217;s Your Envelope like?</title>
		<link>/2008/12/whats-your-envelope-like/</link>
		<comments>/2008/12/whats-your-envelope-like/#comments</comments>
		<pubDate>Mon, 29 Dec 2008 22:17:12 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Latest]]></category>
		<category><![CDATA[Real Estate Agents]]></category>
		<category><![CDATA[Sales Letters]]></category>

		<guid isPermaLink="false">http://www.fadizeidan.com/?p=328</guid>
		<description><![CDATA[I am one of those guys who does not open his mailbox everyday. I actually realized that I have not checked my mailbox in 3 weeks.. oops! Well, needless to say, my mailbox was FULL of letters and junk mail and I had to go through them.
While I was sorting my mail, I noticed that [...]


Related posts:<ol><li><a href='/2008/10/couple-of-the-marketing-keys-to-success/' rel='bookmark' title='Permanent Link: Couple of The Marketing Keys To Success'>Couple of The Marketing Keys To Success</a> <small>One of the commonly overlooked, yet extremely important marketing elements...</small></li><li><a href='/2008/07/the-3-secrets-of-successful-mailing-campaign-every-agent-and-investor-must-know/' rel='bookmark' title='Permanent Link: The 3 Secrets Of Successful Mailing Campaign Every Agent And Investor Must Know!'>The 3 Secrets Of Successful Mailing Campaign Every Agent And Investor Must Know!</a> <small>If you are planning on doing a marketing campaign, you...</small></li><li><a href='/2008/07/the-power-of-testimonials-and-how-to-get-them/' rel='bookmark' title='Permanent Link: The Power Of Testimonials and How To Get Them!'>The Power Of Testimonials and How To Get Them!</a> <small>Nothing says it better than a testimonial from a happy...</small></li></ol>]]></description>
		<wfw:commentRss>/2008/12/whats-your-envelope-like/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Couple of The Marketing Keys To Success</title>
		<link>/2008/10/couple-of-the-marketing-keys-to-success/</link>
		<comments>/2008/10/couple-of-the-marketing-keys-to-success/#comments</comments>
		<pubDate>Sat, 25 Oct 2008 02:54:12 +0000</pubDate>
		<dc:creator></dc:creator>
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		<category><![CDATA[Real Estate Agents]]></category>
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		<guid isPermaLink="false">http://www.fadizeidan.com/?p=325</guid>
		<description><![CDATA[One of the commonly overlooked, yet extremely important marketing elements is getting your prospect to read what you have to say. Real Estate Marketing is no exception, specially that Real Estate Professionals rely heavily on Direct Marketing and Advertising.
It is very common to see Real Estate Agents and Real Estate Investors using the same techniques. [...]


Related posts:<ol><li><a href='/2008/09/are-you-using-advertorials-in-your-marketing/' rel='bookmark' title='Permanent Link: Are You Using Advertorials In Your Marketing?'>Are You Using Advertorials In Your Marketing?</a> <small>Advertorials are ads designed to look like articles and are...</small></li><li><a href='/2008/07/how-to-maximize-your-marketing-budget-for-better-return-part-1/' rel='bookmark' title='Permanent Link: How To Maximize Your Marketing Budget For Better Return &#8211; Part 1'>How To Maximize Your Marketing Budget For Better Return &#8211; Part 1</a> <small>One of the common areas I see Real Estate Agents...</small></li><li><a href='/2008/08/your-marketing-sucks/' rel='bookmark' title='Permanent Link: Your Marketing Sucks!'>Your Marketing Sucks!</a> <small>Why your marketing may not be working and what to...</small></li><li><a href='/2008/08/prospects-want-guarantees-not-promises-it-is-your-key-to-success/' rel='bookmark' title='Permanent Link: Prospects Want Guarantees Not Promises, It Is Your Key To Success!'>Prospects Want Guarantees Not Promises, It Is Your Key To Success!</a> <small>When sending out marketing material, you should make a habit&nbsp;of...</small></li><li><a href='/2008/12/whats-your-envelope-like/' rel='bookmark' title='Permanent Link: What&#8217;s Your Envelope like?'>What&#8217;s Your Envelope like?</a> <small>I am one of those guys who does not open...</small></li></ol>]]></description>
		<wfw:commentRss>/2008/10/couple-of-the-marketing-keys-to-success/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>You Must Have A Powerful Message and Call To Action!</title>
		<link>/2008/10/you-must-have-a-powerful-message-and-call-to-action/</link>
		<comments>/2008/10/you-must-have-a-powerful-message-and-call-to-action/#comments</comments>
		<pubDate>Mon, 06 Oct 2008 01:48:52 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Latest]]></category>
		<category><![CDATA[Real Estate Agents]]></category>
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		<category><![CDATA[Sales Letters]]></category>
		<category><![CDATA[Unique Selling Proposition]]></category>

		<guid isPermaLink="false">http://www.fadizeidan.com/?p=314</guid>
		<description><![CDATA[One of the elements of a good sales letter, or any other marketing piece, is the call to action. A call to action comes in various forms, but they all have one purpose. Get the prospect to act now not later. But for them to act, you need to give them a good reason before [...]


Related posts:<ol><li><a href='/2008/09/how-a-powerful-headline-can-make-or-break-your-marketing/' rel='bookmark' title='Permanent Link: How A Powerful Headline Can Make Or Break Your Marketing'>How A Powerful Headline Can Make Or Break Your Marketing</a> <small>Make no mistake about it, a powerful headline is the...</small></li><li><a href='/2008/08/stand-out-from-your-competition-using-powerful-unique-selling-proposition-usp/' rel='bookmark' title='Permanent Link: Stand Out From your Competition Using Powerful Unique Selling Proposition (USP)!'>Stand Out From your Competition Using Powerful Unique Selling Proposition (USP)!</a> <small>When I was in tenth grade, my math teacher told...</small></li><li><a href='/2008/08/prospects-want-guarantees-not-promises-it-is-your-key-to-success/' rel='bookmark' title='Permanent Link: Prospects Want Guarantees Not Promises, It Is Your Key To Success!'>Prospects Want Guarantees Not Promises, It Is Your Key To Success!</a> <small>When sending out marketing material, you should make a habit&nbsp;of...</small></li><li><a href='/2008/09/are-you-using-advertorials-in-your-marketing/' rel='bookmark' title='Permanent Link: Are You Using Advertorials In Your Marketing?'>Are You Using Advertorials In Your Marketing?</a> <small>Advertorials are ads designed to look like articles and are...</small></li><li><a href='/2008/09/elements-of-the-perfect-marketing-piece/' rel='bookmark' title='Permanent Link: Elements Of The Perfect Marketing Piece'>Elements Of The Perfect Marketing Piece</a> <small>There are few elements to any marketing piece that are...</small></li></ol>]]></description>
		<wfw:commentRss>/2008/10/you-must-have-a-powerful-message-and-call-to-action/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are You Using Advertorials In Your Marketing?</title>
		<link>/2008/09/are-you-using-advertorials-in-your-marketing/</link>
		<comments>/2008/09/are-you-using-advertorials-in-your-marketing/#comments</comments>
		<pubDate>Sat, 20 Sep 2008 17:17:31 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Latest]]></category>
		<category><![CDATA[Real Estate Agents]]></category>
		<category><![CDATA[Real Estate Investors]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Advertorials]]></category>
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		<category><![CDATA[Sales Letters]]></category>

		<guid isPermaLink="false">http://www.fadizeidan.com/?p=307</guid>
		<description><![CDATA[Advertorials are ads designed to look like articles and are usually published in papers and&#160;magazines. Those of you who subscribe to Realtor Magazine you will notice some of the ads follow this technique. All of them are ran by two people using different names for the project, and for the author by the way.
National magazines [...]


Related posts:<ol><li><a href='/2008/10/couple-of-the-marketing-keys-to-success/' rel='bookmark' title='Permanent Link: Couple of The Marketing Keys To Success'>Couple of The Marketing Keys To Success</a> <small>One of the commonly overlooked, yet extremely important marketing elements...</small></li><li><a href='/2008/07/how-to-maximize-your-marketing-budget-for-better-return-part-1/' rel='bookmark' title='Permanent Link: How To Maximize Your Marketing Budget For Better Return &#8211; Part 1'>How To Maximize Your Marketing Budget For Better Return &#8211; Part 1</a> <small>One of the common areas I see Real Estate Agents...</small></li><li><a href='/2008/09/elements-of-the-perfect-marketing-piece/' rel='bookmark' title='Permanent Link: Elements Of The Perfect Marketing Piece'>Elements Of The Perfect Marketing Piece</a> <small>There are few elements to any marketing piece that are...</small></li><li><a href='/2008/09/how-a-powerful-headline-can-make-or-break-your-marketing/' rel='bookmark' title='Permanent Link: How A Powerful Headline Can Make Or Break Your Marketing'>How A Powerful Headline Can Make Or Break Your Marketing</a> <small>Make no mistake about it, a powerful headline is the...</small></li><li><a href='/2008/08/your-marketing-sucks/' rel='bookmark' title='Permanent Link: Your Marketing Sucks!'>Your Marketing Sucks!</a> <small>Why your marketing may not be working and what to...</small></li></ol>]]></description>
		<wfw:commentRss>/2008/09/are-you-using-advertorials-in-your-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How A Powerful Headline Can Make Or Break Your Marketing</title>
		<link>/2008/09/how-a-powerful-headline-can-make-or-break-your-marketing/</link>
		<comments>/2008/09/how-a-powerful-headline-can-make-or-break-your-marketing/#comments</comments>
		<pubDate>Sun, 07 Sep 2008 16:34:14 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Latest]]></category>
		<category><![CDATA[Real Estate Agents]]></category>
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		<category><![CDATA[Headlines]]></category>
		<category><![CDATA[Sales Letters]]></category>
		<category><![CDATA[swipe files]]></category>

		<guid isPermaLink="false">http://www.fadizeidan.com/?p=269</guid>
		<description><![CDATA[Make no mistake about it, a powerful headline is the most important part of your marketing piece. It is the first thing your prospect will see, and a decision is made right then and there to continue reading or move on.
There are different schools of thought when it comes to headlines. Joe Sugarman for example [...]


Related posts:<ol><li><a href='/2008/09/elements-of-the-perfect-marketing-piece/' rel='bookmark' title='Permanent Link: Elements Of The Perfect Marketing Piece'>Elements Of The Perfect Marketing Piece</a> <small>There are few elements to any marketing piece that are...</small></li><li><a href='/2008/09/are-you-using-advertorials-in-your-marketing/' rel='bookmark' title='Permanent Link: Are You Using Advertorials In Your Marketing?'>Are You Using Advertorials In Your Marketing?</a> <small>Advertorials are ads designed to look like articles and are...</small></li><li><a href='/2008/10/you-must-have-a-powerful-message-and-call-to-action/' rel='bookmark' title='Permanent Link: You Must Have A Powerful Message and Call To Action!'>You Must Have A Powerful Message and Call To Action!</a> <small>One of the elements of a good sales letter, or...</small></li><li><a href='/2008/08/your-marketing-sucks/' rel='bookmark' title='Permanent Link: Your Marketing Sucks!'>Your Marketing Sucks!</a> <small>Why your marketing may not be working and what to...</small></li><li><a href='/2008/08/prospects-want-guarantees-not-promises-it-is-your-key-to-success/' rel='bookmark' title='Permanent Link: Prospects Want Guarantees Not Promises, It Is Your Key To Success!'>Prospects Want Guarantees Not Promises, It Is Your Key To Success!</a> <small>When sending out marketing material, you should make a habit&nbsp;of...</small></li></ol>]]></description>
		<wfw:commentRss>/2008/09/how-a-powerful-headline-can-make-or-break-your-marketing/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Don&#8217;t Be The Circus Elephant In The Real Estate World</title>
		<link>/2008/09/dont-be-the-circus-elephant-in-the-real-estate-world/</link>
		<comments>/2008/09/dont-be-the-circus-elephant-in-the-real-estate-world/#comments</comments>
		<pubDate>Thu, 04 Sep 2008 17:32:06 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Latest]]></category>
		<category><![CDATA[Real Estate Agents]]></category>
		<category><![CDATA[Real Estate Investors]]></category>
		<category><![CDATA[Motivational]]></category>
		<category><![CDATA[Sales Letters]]></category>

		<guid isPermaLink="false">http://www.fadizeidan.com/?p=262</guid>
		<description><![CDATA[We all come with different&#160;comfort levels&#160;when it comes to talking to clients or&#160;writing to them. We even&#160;make assumptions before we&#160;talk to&#160;them. To be frank, at some point we&#160;do lack the confidence and courage.
This reminds me&#160;when I&#160;went to visit&#160;a Mexican circus that came to town. I happen to go early, and decided to look around and [...]


Related posts:<ol><li><a href='/2008/08/how-to-overcome-real-estate-marketing-challenges-for-the-new-agent-and-investor/' rel='bookmark' title='Permanent Link: How To Overcome Real Estate Marketing challenges For The New Agent And Investor'>How To Overcome Real Estate Marketing challenges For The New Agent And Investor</a> <small>Becoming successful marketer is not an easy job, specially if...</small></li><li><a href='/2008/08/online-real-estate-marketing-using-craigslist-techniques/' rel='bookmark' title='Permanent Link: Online Real Estate Marketing Using Craigslist Techniques'>Online Real Estate Marketing Using Craigslist Techniques</a> <small>One of the viable Online Marketing for the Real Estate...</small></li><li><a href='/2008/08/elevator-pitch-how-to-use-it-to-generate-leads-for-the-real-estate-agent/' rel='bookmark' title='Permanent Link: The Elevator Pitch And How To Use It To Generate Leads For The Real Estate Agent!'>The Elevator Pitch And How To Use It To Generate Leads For The Real Estate Agent!</a> <small>During one of the presentations I was giving to a&nbsp;Real...</small></li><li><a href='/2008/07/how-to-setup-dirt-cheap-real-estate-website/' rel='bookmark' title='Permanent Link: How To Setup Dirt Cheap Real Estate Website!'>How To Setup Dirt Cheap Real Estate Website!</a> <small>For some reason, Real Estate websites tend to run for...</small></li><li><a href='/2009/12/the-truth-behind-real-estate-investing/' rel='bookmark' title='Permanent Link: The Truth Behind Real Estate Investing'>The Truth Behind Real Estate Investing</a> <small>Real Estate industry reminds me a lot with the California...</small></li></ol>]]></description>
		<wfw:commentRss>/2008/09/dont-be-the-circus-elephant-in-the-real-estate-world/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Elements Of The Perfect Marketing Piece</title>
		<link>/2008/09/elements-of-the-perfect-marketing-piece/</link>
		<comments>/2008/09/elements-of-the-perfect-marketing-piece/#comments</comments>
		<pubDate>Wed, 03 Sep 2008 17:39:48 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Latest]]></category>
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		<guid isPermaLink="false">http://www.fadizeidan.com/?p=255</guid>
		<description><![CDATA[There are few elements to any marketing piece that are proven to make it work, and work well may I add. These are really more of rules than suggestions and every marketer should follow.
Now before I go over the elements of the marketing piece, I want you to clear your mind and forget everything you [...]


Related posts:<ol><li><a href='/2008/09/how-a-powerful-headline-can-make-or-break-your-marketing/' rel='bookmark' title='Permanent Link: How A Powerful Headline Can Make Or Break Your Marketing'>How A Powerful Headline Can Make Or Break Your Marketing</a> <small>Make no mistake about it, a powerful headline is the...</small></li><li><a href='/2008/07/the-7-secrets-to-successful-mailing-piece/' rel='bookmark' title='Permanent Link: The 7 Secrets To Successful Mailing Piece'>The 7 Secrets To Successful Mailing Piece</a> <small>If you have read my post The 10 Minute Sales...</small></li><li><a href='/2008/08/your-marketing-sucks/' rel='bookmark' title='Permanent Link: Your Marketing Sucks!'>Your Marketing Sucks!</a> <small>Why your marketing may not be working and what to...</small></li><li><a href='/2008/10/couple-of-the-marketing-keys-to-success/' rel='bookmark' title='Permanent Link: Couple of The Marketing Keys To Success'>Couple of The Marketing Keys To Success</a> <small>One of the commonly overlooked, yet extremely important marketing elements...</small></li><li><a href='/2008/08/effective-business-card-design-secrets-to-win-more-prospects/' rel='bookmark' title='Permanent Link: Effective Business Card Design Secrets To Win more Prospects!'>Effective Business Card Design Secrets To Win more Prospects!</a> <small>Every professional needs a professionally designed business cards. The term...</small></li></ol>]]></description>
		<wfw:commentRss>/2008/09/elements-of-the-perfect-marketing-piece/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Prospects Want Guarantees Not Promises, It Is Your Key To Success!</title>
		<link>/2008/08/prospects-want-guarantees-not-promises-it-is-your-key-to-success/</link>
		<comments>/2008/08/prospects-want-guarantees-not-promises-it-is-your-key-to-success/#comments</comments>
		<pubDate>Sat, 23 Aug 2008 04:14:09 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Real Estate Agents]]></category>
		<category><![CDATA[Real Estate Investors]]></category>
		<category><![CDATA[Post Cards]]></category>
		<category><![CDATA[Sales Letters]]></category>
		<category><![CDATA[Unique Selling Proposition]]></category>

		<guid isPermaLink="false">http://www.fadizeidan.com/?p=179</guid>
		<description><![CDATA[When sending out marketing material, you should make a habit&#160;of including guarantees as part of your sales pitch. Think of it as a reinforcement for your sales pitch.
Your guarantee to assure prospects of the services you are offering. If stated correctly, they can disarm the prospect and make&#160;him feel somewhat at ease to&#160;contact you.&#160;Guarantees gives&#160;him&#160;hope, [...]


Related posts:<ol><li><a href='/2008/09/how-a-powerful-headline-can-make-or-break-your-marketing/' rel='bookmark' title='Permanent Link: How A Powerful Headline Can Make Or Break Your Marketing'>How A Powerful Headline Can Make Or Break Your Marketing</a> <small>Make no mistake about it, a powerful headline is the...</small></li><li><a href='/2008/10/couple-of-the-marketing-keys-to-success/' rel='bookmark' title='Permanent Link: Couple of The Marketing Keys To Success'>Couple of The Marketing Keys To Success</a> <small>One of the commonly overlooked, yet extremely important marketing elements...</small></li><li><a href='/2008/10/you-must-have-a-powerful-message-and-call-to-action/' rel='bookmark' title='Permanent Link: You Must Have A Powerful Message and Call To Action!'>You Must Have A Powerful Message and Call To Action!</a> <small>One of the elements of a good sales letter, or...</small></li><li><a href='/2008/08/stand-out-from-your-competition-using-powerful-unique-selling-proposition-usp/' rel='bookmark' title='Permanent Link: Stand Out From your Competition Using Powerful Unique Selling Proposition (USP)!'>Stand Out From your Competition Using Powerful Unique Selling Proposition (USP)!</a> <small>When I was in tenth grade, my math teacher told...</small></li><li><a href='/2008/07/the-7-secrets-to-successful-mailing-piece/' rel='bookmark' title='Permanent Link: The 7 Secrets To Successful Mailing Piece'>The 7 Secrets To Successful Mailing Piece</a> <small>If you have read my post The 10 Minute Sales...</small></li></ol>]]></description>
		<wfw:commentRss>/2008/08/prospects-want-guarantees-not-promises-it-is-your-key-to-success/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Your Marketing Sucks!</title>
		<link>/2008/08/your-marketing-sucks/</link>
		<comments>/2008/08/your-marketing-sucks/#comments</comments>
		<pubDate>Wed, 06 Aug 2008 17:37:45 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Real Estate Agents]]></category>
		<category><![CDATA[Real Estate Investors]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Post Cards]]></category>
		<category><![CDATA[Sales Letters]]></category>
		<category><![CDATA[swipe files]]></category>

		<guid isPermaLink="false">http://www.fadizeidan.com/?p=143</guid>
		<description><![CDATA[Why your marketing may not be working and what to do about it
Every now and then, I hear someone complaining about marketing and how it does not work. I&#8217;ve listened to Real Estate Agents as well as Real Estate Investors telling me
&#34;I tried sending out letters, but that didn&#8217;t work&#8230; I tried newspaper ads and [...]


Related posts:<ol><li><a href='/2008/07/how-to-maximize-your-marketing-budget-for-better-return-part-1/' rel='bookmark' title='Permanent Link: How To Maximize Your Marketing Budget For Better Return &#8211; Part 1'>How To Maximize Your Marketing Budget For Better Return &#8211; Part 1</a> <small>One of the common areas I see Real Estate Agents...</small></li><li><a href='/2008/10/couple-of-the-marketing-keys-to-success/' rel='bookmark' title='Permanent Link: Couple of The Marketing Keys To Success'>Couple of The Marketing Keys To Success</a> <small>One of the commonly overlooked, yet extremely important marketing elements...</small></li><li><a href='/2008/09/are-you-using-advertorials-in-your-marketing/' rel='bookmark' title='Permanent Link: Are You Using Advertorials In Your Marketing?'>Are You Using Advertorials In Your Marketing?</a> <small>Advertorials are ads designed to look like articles and are...</small></li><li><a href='/2008/08/how-to-overcome-real-estate-marketing-challenges-for-the-new-agent-and-investor/' rel='bookmark' title='Permanent Link: How To Overcome Real Estate Marketing challenges For The New Agent And Investor'>How To Overcome Real Estate Marketing challenges For The New Agent And Investor</a> <small>Becoming successful marketer is not an easy job, specially if...</small></li><li><a href='/2008/09/how-a-powerful-headline-can-make-or-break-your-marketing/' rel='bookmark' title='Permanent Link: How A Powerful Headline Can Make Or Break Your Marketing'>How A Powerful Headline Can Make Or Break Your Marketing</a> <small>Make no mistake about it, a powerful headline is the...</small></li></ol>]]></description>
		<wfw:commentRss>/2008/08/your-marketing-sucks/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The 3 Secrets Of Successful Mailing Campaign Every Agent And Investor Must Know!</title>
		<link>/2008/07/the-3-secrets-of-successful-mailing-campaign-every-agent-and-investor-must-know/</link>
		<comments>/2008/07/the-3-secrets-of-successful-mailing-campaign-every-agent-and-investor-must-know/#comments</comments>
		<pubDate>Wed, 30 Jul 2008 02:20:21 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Real Estate Agents]]></category>
		<category><![CDATA[Real Estate Investors]]></category>
		<category><![CDATA[Sales Letters]]></category>

		<guid isPermaLink="false">http://www.fadizeidan.com/?p=120</guid>
		<description><![CDATA[If you are planning on doing a marketing campaign, you really should pay attention to what I am going to reveal to you!
Nothing works better than Direct Marketing campaign to generate solid leads. Unlike advertising where you pay to place a short ad in the paper, with direct marketing you get to pin point who [...]


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