Unique Selling Proposition
You Must Have A Powerful Message and Call To Action!
One of the elements of a good sales letter, or any other marketing piece, is the call to action. A call to action comes in various forms, but they all have one purpose. Get the prospect to act now not later. But for them to act, you need to give them a good reason before [...]
It Is Not Enough To Have a USP, You Need An Irresistible Offer
Many ads I see tend to state the facts about the advertisers and not the benefits. When people look for a service, they are looking to find out who will give them the biggest bang for their bucks. They don’t really care if you have the biggest company, or how many locations your company has.
That is [...]
What’s In a Brand And Should I Brand?
Branding is the process of associating something unique with a company. A logo, a phrase, colors, and so forth. It is used to associate certain service or need with a company.
Majority of large companies use branding. in fact, if you ask Advertising companies and Public Relations "Experts" about Branding, they will tell you that Branding is the way [...]
Prospects Want Guarantees Not Promises, It Is Your Key To Success!
When sending out marketing material, you should make a habit of including guarantees as part of your sales pitch. Think of it as a reinforcement for your sales pitch.
Your guarantee to assure prospects of the services you are offering. If stated correctly, they can disarm the prospect and make him feel somewhat at ease to contact you. Guarantees gives him hope, [...]
Stand Out From your Competition Using Powerful Unique Selling Proposition (USP)!
When I was in tenth grade, my math teacher told me something that resonated with me and driven me to distinguish myself from everyone else. It was truly an eye opener for me. He said:
"It is no longer enough to be an engineer or a doctor or a lawyer. There are many of them out [...]
The Power Of Positioning, Instant Credibility using Association
Part of the marketing message’s job is to establish your credibility in the mind of the prospect. There are many marketing techniques to do so, and we are going to look at the association technique.
With this technique, you promote yourself and establish credibility by associating yourself with someone your prospects trust. You see this everyday on the TV [...]
The Elevator Pitch And How To Use It To Generate Leads For The Real Estate Agent!
During one of the presentations I was giving to a Real Estate Broker office, we went around giving introductions. We asked for their name and what is it they did.
The answers given were the typical "I am a real estate agent," "I’m a mortgage broker," "I’m just starting out," and "I do it all" type of answers.
I [...]
How To Find Killer Domain Names!
Being in the Real Estate business, and with the evolution we are experiencing and the birth of Web 2.0, you really need to think of a killer domain name for your business. The domain name does not have to be the name of your company, a domain name should convey a message or reflects your services.
Couple [...]
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