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	<title>Fadi Zeidan&#039;s Articles &#187; Unique Selling Proposition</title>
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	<description>It is all about Real Estate Marketing</description>
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		<title>You Must Have A Powerful Message and Call To Action!</title>
		<link>/2008/10/you-must-have-a-powerful-message-and-call-to-action/</link>
		<comments>/2008/10/you-must-have-a-powerful-message-and-call-to-action/#comments</comments>
		<pubDate>Mon, 06 Oct 2008 01:48:52 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Latest]]></category>
		<category><![CDATA[Real Estate Agents]]></category>
		<category><![CDATA[Real Estate Investors]]></category>
		<category><![CDATA[Post Cards]]></category>
		<category><![CDATA[Sales Letters]]></category>
		<category><![CDATA[Unique Selling Proposition]]></category>

		<guid isPermaLink="false">http://www.fadizeidan.com/?p=314</guid>
		<description><![CDATA[One of the elements of a good sales letter, or any other marketing piece, is the call to action. A call to action comes in various forms, but they all have one purpose. Get the prospect to act now not later. But for them to act, you need to give them a good reason before [...]


Related posts:<ol><li><a href='/2008/09/how-a-powerful-headline-can-make-or-break-your-marketing/' rel='bookmark' title='Permanent Link: How A Powerful Headline Can Make Or Break Your Marketing'>How A Powerful Headline Can Make Or Break Your Marketing</a> <small>Make no mistake about it, a powerful headline is the...</small></li><li><a href='/2008/08/stand-out-from-your-competition-using-powerful-unique-selling-proposition-usp/' rel='bookmark' title='Permanent Link: Stand Out From your Competition Using Powerful Unique Selling Proposition (USP)!'>Stand Out From your Competition Using Powerful Unique Selling Proposition (USP)!</a> <small>When I was in tenth grade, my math teacher told...</small></li><li><a href='/2008/08/prospects-want-guarantees-not-promises-it-is-your-key-to-success/' rel='bookmark' title='Permanent Link: Prospects Want Guarantees Not Promises, It Is Your Key To Success!'>Prospects Want Guarantees Not Promises, It Is Your Key To Success!</a> <small>When sending out marketing material, you should make a habit&nbsp;of...</small></li><li><a href='/2008/09/are-you-using-advertorials-in-your-marketing/' rel='bookmark' title='Permanent Link: Are You Using Advertorials In Your Marketing?'>Are You Using Advertorials In Your Marketing?</a> <small>Advertorials are ads designed to look like articles and are...</small></li><li><a href='/2008/09/elements-of-the-perfect-marketing-piece/' rel='bookmark' title='Permanent Link: Elements Of The Perfect Marketing Piece'>Elements Of The Perfect Marketing Piece</a> <small>There are few elements to any marketing piece that are...</small></li></ol>]]></description>
		<wfw:commentRss>/2008/10/you-must-have-a-powerful-message-and-call-to-action/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>It Is Not Enough To Have a USP, You Need An Irresistible Offer</title>
		<link>/2008/09/it-is-not-enough-to-have-a-usp-you-need-an-irresistible-offer/</link>
		<comments>/2008/09/it-is-not-enough-to-have-a-usp-you-need-an-irresistible-offer/#comments</comments>
		<pubDate>Thu, 11 Sep 2008 14:13:35 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Latest]]></category>
		<category><![CDATA[Real Estate Agents]]></category>
		<category><![CDATA[Real Estate Investors]]></category>
		<category><![CDATA[Motivational]]></category>
		<category><![CDATA[Unique Selling Proposition]]></category>

		<guid isPermaLink="false">http://www.fadizeidan.com/?p=283</guid>
		<description><![CDATA[Many ads I see tend to state the facts about the advertisers and not the benefits. When people look for a service, they are looking to find out who will give them the biggest bang for their bucks. They don&#8217;t really care if you have the biggest company, or how many locations your company&#160;has.
That is [...]


Related posts:<ol><li><a href='/2008/08/stand-out-from-your-competition-using-powerful-unique-selling-proposition-usp/' rel='bookmark' title='Permanent Link: Stand Out From your Competition Using Powerful Unique Selling Proposition (USP)!'>Stand Out From your Competition Using Powerful Unique Selling Proposition (USP)!</a> <small>When I was in tenth grade, my math teacher told...</small></li></ol>]]></description>
		<wfw:commentRss>/2008/09/it-is-not-enough-to-have-a-usp-you-need-an-irresistible-offer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What&#8217;s In a Brand And Should I Brand?</title>
		<link>/2008/08/whats-in-a-brand-and-should-i-brand/</link>
		<comments>/2008/08/whats-in-a-brand-and-should-i-brand/#comments</comments>
		<pubDate>Fri, 29 Aug 2008 16:48:04 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Real Estate Agents]]></category>
		<category><![CDATA[Real Estate Investors]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Unique Selling Proposition]]></category>

		<guid isPermaLink="false">http://www.fadizeidan.com/?p=248</guid>
		<description><![CDATA[Branding is the process of associating something unique with a company. A logo, a phrase, colors, and so forth.&#160;It&#160;is used to associate certain service or need with a company.
Majority of large companies use branding. in fact, if you ask Advertising companies and Public Relations &#34;Experts&#34; about Branding,&#160;they will tell you that Branding is the way [...]


Related posts:<ol><li><a href='/2008/08/effective-business-card-design-secrets-to-win-more-prospects/' rel='bookmark' title='Permanent Link: Effective Business Card Design Secrets To Win more Prospects!'>Effective Business Card Design Secrets To Win more Prospects!</a> <small>Every professional needs a professionally designed business cards. The term...</small></li><li><a href='/2008/07/how-to-get-endless-leads-from-your-yellow-page-ads/' rel='bookmark' title='Permanent Link: How To Get Endless Leads From Your Yellow Page Ads'>How To Get Endless Leads From Your Yellow Page Ads</a> <small>Yellow Pages are great advertising media. Just about every household...</small></li></ol>]]></description>
		<wfw:commentRss>/2008/08/whats-in-a-brand-and-should-i-brand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Prospects Want Guarantees Not Promises, It Is Your Key To Success!</title>
		<link>/2008/08/prospects-want-guarantees-not-promises-it-is-your-key-to-success/</link>
		<comments>/2008/08/prospects-want-guarantees-not-promises-it-is-your-key-to-success/#comments</comments>
		<pubDate>Sat, 23 Aug 2008 04:14:09 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Real Estate Agents]]></category>
		<category><![CDATA[Real Estate Investors]]></category>
		<category><![CDATA[Post Cards]]></category>
		<category><![CDATA[Sales Letters]]></category>
		<category><![CDATA[Unique Selling Proposition]]></category>

		<guid isPermaLink="false">http://www.fadizeidan.com/?p=179</guid>
		<description><![CDATA[When sending out marketing material, you should make a habit&#160;of including guarantees as part of your sales pitch. Think of it as a reinforcement for your sales pitch.
Your guarantee to assure prospects of the services you are offering. If stated correctly, they can disarm the prospect and make&#160;him feel somewhat at ease to&#160;contact you.&#160;Guarantees gives&#160;him&#160;hope, [...]


Related posts:<ol><li><a href='/2008/09/how-a-powerful-headline-can-make-or-break-your-marketing/' rel='bookmark' title='Permanent Link: How A Powerful Headline Can Make Or Break Your Marketing'>How A Powerful Headline Can Make Or Break Your Marketing</a> <small>Make no mistake about it, a powerful headline is the...</small></li><li><a href='/2008/10/couple-of-the-marketing-keys-to-success/' rel='bookmark' title='Permanent Link: Couple of The Marketing Keys To Success'>Couple of The Marketing Keys To Success</a> <small>One of the commonly overlooked, yet extremely important marketing elements...</small></li><li><a href='/2008/10/you-must-have-a-powerful-message-and-call-to-action/' rel='bookmark' title='Permanent Link: You Must Have A Powerful Message and Call To Action!'>You Must Have A Powerful Message and Call To Action!</a> <small>One of the elements of a good sales letter, or...</small></li><li><a href='/2008/08/stand-out-from-your-competition-using-powerful-unique-selling-proposition-usp/' rel='bookmark' title='Permanent Link: Stand Out From your Competition Using Powerful Unique Selling Proposition (USP)!'>Stand Out From your Competition Using Powerful Unique Selling Proposition (USP)!</a> <small>When I was in tenth grade, my math teacher told...</small></li><li><a href='/2008/07/the-7-secrets-to-successful-mailing-piece/' rel='bookmark' title='Permanent Link: The 7 Secrets To Successful Mailing Piece'>The 7 Secrets To Successful Mailing Piece</a> <small>If you have read my post The 10 Minute Sales...</small></li></ol>]]></description>
		<wfw:commentRss>/2008/08/prospects-want-guarantees-not-promises-it-is-your-key-to-success/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Stand Out From your Competition Using Powerful Unique Selling Proposition (USP)!</title>
		<link>/2008/08/stand-out-from-your-competition-using-powerful-unique-selling-proposition-usp/</link>
		<comments>/2008/08/stand-out-from-your-competition-using-powerful-unique-selling-proposition-usp/#comments</comments>
		<pubDate>Tue, 19 Aug 2008 17:58:44 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Real Estate Agents]]></category>
		<category><![CDATA[Real Estate Investors]]></category>
		<category><![CDATA[Unique Selling Proposition]]></category>

		<guid isPermaLink="false">http://www.fadizeidan.com/?p=198</guid>
		<description><![CDATA[When I was in tenth grade, my math teacher told me something that resonated with me and driven me to distinguish myself from everyone else. It was truly an eye opener for me. He said:
&#34;It is no longer enough to be an engineer or a doctor or a lawyer. There are many of them out [...]


Related posts:<ol><li><a href='/2008/10/you-must-have-a-powerful-message-and-call-to-action/' rel='bookmark' title='Permanent Link: You Must Have A Powerful Message and Call To Action!'>You Must Have A Powerful Message and Call To Action!</a> <small>One of the elements of a good sales letter, or...</small></li><li><a href='/2008/09/how-a-powerful-headline-can-make-or-break-your-marketing/' rel='bookmark' title='Permanent Link: How A Powerful Headline Can Make Or Break Your Marketing'>How A Powerful Headline Can Make Or Break Your Marketing</a> <small>Make no mistake about it, a powerful headline is the...</small></li><li><a href='/2008/08/prospects-want-guarantees-not-promises-it-is-your-key-to-success/' rel='bookmark' title='Permanent Link: Prospects Want Guarantees Not Promises, It Is Your Key To Success!'>Prospects Want Guarantees Not Promises, It Is Your Key To Success!</a> <small>When sending out marketing material, you should make a habit&nbsp;of...</small></li><li><a href='/2008/08/whats-in-a-brand-and-should-i-brand/' rel='bookmark' title='Permanent Link: What&#8217;s In a Brand And Should I Brand?'>What&#8217;s In a Brand And Should I Brand?</a> <small>Branding is the process of associating something unique with a...</small></li><li><a href='/2008/07/how-to-get-endless-leads-from-your-yellow-page-ads/' rel='bookmark' title='Permanent Link: How To Get Endless Leads From Your Yellow Page Ads'>How To Get Endless Leads From Your Yellow Page Ads</a> <small>Yellow Pages are great advertising media. Just about every household...</small></li></ol>]]></description>
		<wfw:commentRss>/2008/08/stand-out-from-your-competition-using-powerful-unique-selling-proposition-usp/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Power Of Positioning, Instant Credibility using Association</title>
		<link>/2008/08/the-power-of-positioning-instant-credibility-using-association/</link>
		<comments>/2008/08/the-power-of-positioning-instant-credibility-using-association/#comments</comments>
		<pubDate>Thu, 14 Aug 2008 05:43:06 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Real Estate Agents]]></category>
		<category><![CDATA[Real Estate Investors]]></category>
		<category><![CDATA[Unique Selling Proposition]]></category>

		<guid isPermaLink="false">http://www.fadizeidan.com/?p=181</guid>
		<description><![CDATA[Part of the marketing message&#8217;s job is to&#160;establish your&#160;credibility in the mind of the prospect. There are many marketing techniques to do so, and we are going to look at the&#160;association technique.
With this technique, you promote yourself and establish credibility by associating yourself with someone your prospects trust. You see this everyday on the TV [...]


Related posts:<ol><li><a href='/2008/07/the-power-of-testimonials-and-how-to-get-them/' rel='bookmark' title='Permanent Link: The Power Of Testimonials and How To Get Them!'>The Power Of Testimonials and How To Get Them!</a> <small>Nothing says it better than a testimonial from a happy...</small></li></ol>]]></description>
		<wfw:commentRss>/2008/08/the-power-of-positioning-instant-credibility-using-association/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>The Elevator Pitch And How To Use It To Generate Leads For The Real Estate Agent!</title>
		<link>/2008/08/elevator-pitch-how-to-use-it-to-generate-leads-for-the-real-estate-agent/</link>
		<comments>/2008/08/elevator-pitch-how-to-use-it-to-generate-leads-for-the-real-estate-agent/#comments</comments>
		<pubDate>Sat, 02 Aug 2008 22:20:22 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Real Estate Agents]]></category>
		<category><![CDATA[Unique Selling Proposition]]></category>

		<guid isPermaLink="false">http://www.fadizeidan.com/?p=139</guid>
		<description><![CDATA[During one of the presentations I was giving to a&#160;Real Estate Broker office, we went around&#160;giving introductions. We asked for their name and what is it they did.&#160;
The answers given were the typical &#34;I am a real estate agent,&#34; &#34;I&#8217;m a mortgage broker,&#34; &#34;I&#8217;m just starting out,&#34; and &#34;I do it all&#34; type of answers.
I [...]


Related posts:<ol><li><a href='/2008/08/how-to-overcome-real-estate-marketing-challenges-for-the-new-agent-and-investor/' rel='bookmark' title='Permanent Link: How To Overcome Real Estate Marketing challenges For The New Agent And Investor'>How To Overcome Real Estate Marketing challenges For The New Agent And Investor</a> <small>Becoming successful marketer is not an easy job, specially if...</small></li><li><a href='/2009/12/the-truth-behind-real-estate-investing/' rel='bookmark' title='Permanent Link: The Truth Behind Real Estate Investing'>The Truth Behind Real Estate Investing</a> <small>Real Estate industry reminds me a lot with the California...</small></li><li><a href='/2008/08/online-real-estate-marketing-using-craigslist-techniques/' rel='bookmark' title='Permanent Link: Online Real Estate Marketing Using Craigslist Techniques'>Online Real Estate Marketing Using Craigslist Techniques</a> <small>One of the viable Online Marketing for the Real Estate...</small></li><li><a href='/2008/07/the-10-minute-sales-letter-formula-guaranteed-to-generate-leads/' rel='bookmark' title='Permanent Link: The 10 Minute Sales Letter Formula Guaranteed To Generate Leads!'>The 10 Minute Sales Letter Formula Guaranteed To Generate Leads!</a> <small>How to get prospects interested in what you have to...</small></li><li><a href='/2008/09/dont-be-the-circus-elephant-in-the-real-estate-world/' rel='bookmark' title='Permanent Link: Don&#8217;t Be The Circus Elephant In The Real Estate World'>Don&#8217;t Be The Circus Elephant In The Real Estate World</a> <small>We all come with different&nbsp;comfort levels&nbsp;when it comes to talking...</small></li></ol>]]></description>
		<wfw:commentRss>/2008/08/elevator-pitch-how-to-use-it-to-generate-leads-for-the-real-estate-agent/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How To Find Killer Domain Names!</title>
		<link>/2008/07/how-to-find-killer-domain-names/</link>
		<comments>/2008/07/how-to-find-killer-domain-names/#comments</comments>
		<pubDate>Thu, 24 Jul 2008 21:44:34 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Real Estate Agents]]></category>
		<category><![CDATA[Real Estate Investors]]></category>
		<category><![CDATA[Domain Names]]></category>
		<category><![CDATA[Hosting]]></category>
		<category><![CDATA[Unique Selling Proposition]]></category>

		<guid isPermaLink="false">http://www.fadizeidan.com/?p=92</guid>
		<description><![CDATA[Being in the Real Estate business, and with the evolution we are experiencing and the birth of Web 2.0, you really need to think of a killer domain name for your business. The domain name does not&#160;have to be the name of your company, a domain name should convey a message or reflects your services.
Couple [...]


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		<wfw:commentRss>/2008/07/how-to-find-killer-domain-names/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How To Get Endless Leads From Your Yellow Page Ads</title>
		<link>/2008/07/how-to-get-endless-leads-from-your-yellow-page-ads/</link>
		<comments>/2008/07/how-to-get-endless-leads-from-your-yellow-page-ads/#comments</comments>
		<pubDate>Sat, 19 Jul 2008 05:23:34 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Real Estate Agents]]></category>
		<category><![CDATA[Real Estate Investors]]></category>
		<category><![CDATA[Unique Selling Proposition]]></category>
		<category><![CDATA[Yellow Pages]]></category>

		<guid isPermaLink="false">http://www.fadizeidan.com/?p=40</guid>
		<description><![CDATA[Yellow Pages are great advertising media. Just about every household has&#160;one and, although many people now a days performing their search online, many still use them to find services.
The challenge with advertising in the Yellow Pages is the&#160;year long&#160;commitment you must do at hefty prices. Unless you are an already successful Real Estate Agent or [...]


Related posts:<ol><li><a href='/2008/07/finally-a-yellow-page-ad-done-right/' rel='bookmark' title='Permanent Link: Finally! a Yellow Page Ad Done Right!'>Finally! a Yellow Page Ad Done Right!</a> <small>In my article How To Get Endless Leads From Your...</small></li><li><a href='/2008/07/how-to-maximize-your-marketing-budget-for-better-return-part-1/' rel='bookmark' title='Permanent Link: How To Maximize Your Marketing Budget For Better Return &#8211; Part 1'>How To Maximize Your Marketing Budget For Better Return &#8211; Part 1</a> <small>One of the common areas I see Real Estate Agents...</small></li><li><a href='/2008/07/the-10-minute-sales-letter-formula-guaranteed-to-generate-leads/' rel='bookmark' title='Permanent Link: The 10 Minute Sales Letter Formula Guaranteed To Generate Leads!'>The 10 Minute Sales Letter Formula Guaranteed To Generate Leads!</a> <small>How to get prospects interested in what you have to...</small></li><li><a href='/2008/08/elevator-pitch-how-to-use-it-to-generate-leads-for-the-real-estate-agent/' rel='bookmark' title='Permanent Link: The Elevator Pitch And How To Use It To Generate Leads For The Real Estate Agent!'>The Elevator Pitch And How To Use It To Generate Leads For The Real Estate Agent!</a> <small>During one of the presentations I was giving to a&nbsp;Real...</small></li><li><a href='/2008/08/the-power-of-positioning-instant-credibility-using-association/' rel='bookmark' title='Permanent Link: The Power Of Positioning, Instant Credibility using Association'>The Power Of Positioning, Instant Credibility using Association</a> <small>Part of the marketing message&#8217;s job is to&nbsp;establish your&nbsp;credibility in...</small></li></ol>]]></description>
		<wfw:commentRss>/2008/07/how-to-get-endless-leads-from-your-yellow-page-ads/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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