Home Discussion Forum

The Truth Behind Real Estate Investing

Real Estate industry reminds me a lot with the California Gold Rush where the only people who made real money were those who sold the shovels. True some got rich  but majority were chasing a dream based on what very few have accomplished. Real Estate Investing is no difference. For many years now we have [...]

The Paperwork You Need to Close The Deal

This is probably common sense to some, but you would be surprised how many people overlook the paperwork and scramble at last minute to put together the package to take to the client meeting. Now, since this site is for both Real Estate Agents and Real Estate Investors, I will try to separate the two. [...]

Audio: The Various Elements of Successful Real Estate Lead Generation

Last week I was invited to speak to Real Estate Investors (hosted by Road 2 Success in Houston) about Real Estate Marketing and Lead Generation. The conference call was in the Q&A format and went for about an hour answering specific questions from the attendees. The following is the first 10 minutes audio of the call.  

Bill Gates on the 11 Things You Will Not Learn in School

This was originally posted by my friend John "Cash" Locke on a private forum. I subscribe to Bill’s rules and I hope people will find value in them as well. Bill Gates: Love him or hate him, he sure hits the nail on the head with this! Bill Gates recently gave a speech at a High School [...]

Do Business Cards Work? And Why Not?

One of my members recently asked me what to put on a Business Card to hand out to Real Estate Investors. While I did provide an answer in private, I would like to share with the rest of you what I think about Business Card marketing. "It’s an insult, get over it" Couple of months ago, I [...]

Network Marketing, The Right Way

Let me start by saying that Network Marketing is not something that you just decide to do and BOOM you become successful in. I can say though, it does work and you can find good deals from it. With time, it could move from a supporting source of leads to become your main source of [...]

What’s Your Envelope like?

I am one of those guys who does not open his mailbox everyday. I actually realized that I have not checked my mailbox in 3 weeks.. oops! Well, needless to say, my mailbox was FULL of letters and junk mail and I had to go through them. While I was sorting my mail, I noticed that [...]

Couple of The Marketing Keys To Success

One of the commonly overlooked, yet extremely important marketing elements is getting your prospect to read what you have to say. Real Estate Marketing is no exception, specially that Real Estate Professionals rely heavily on Direct Marketing and Advertising. It is very common to see Real Estate Agents and Real Estate Investors using the same techniques. [...]

How To Systematize Your Business And Increase your Closing Rate Stress Free

When talking to people and reading posts online, you will quickly notice that Real Estate Agents and Real Estate Investors run their business in a random nonbusiness like way, or as a hobby even though they are trying to be successful and make it big. They are often extremely busy but with low return. Some get [...]

Course Review: John “Cash” Locke’s “Subject To, Thats What I Do!”

John "Cash" Locke is one of the best Investors and Subject To trainers I have had the pleasure to know and follow in his steps. To date, he has done more than 500 subject 2 transactions and has students all over the country. For those of you who never heard of "Cash", it is most likely because [...]

Course Review: Paul Wells The Self Proclaimed “Foreclosure King”

With Paul Wells coming to a city near you trying to peddle his course on the unsuspecting new investors, I felt extremely compelled to write about my experience with him. Now I have to warn you… this is NOT a marketing product review. Paul Wells sells a preforeclosure course that is supposed to walked you through [...]

You Must Have A Powerful Message and Call To Action!

One of the elements of a good sales letter, or any other marketing piece, is the call to action. A call to action comes in various forms, but they all have one purpose. Get the prospect to act now not later. But for them to act, you need to give them a good reason before [...]

What’s New With Fadi Zeidan

First of all, I would like to thank all those who supported this site and for the dedication you have for the Real Estate business. Over the past few year, I have seen many good people struggling to get going. For that, I decided to launch this website to help you get the best results and [...]

Are You Using Advertorials In Your Marketing?

Advertorials are ads designed to look like articles and are usually published in papers and magazines. Those of you who subscribe to Realtor Magazine you will notice some of the ads follow this technique. All of them are ran by two people using different names for the project, and for the author by the way. National magazines [...]

Marketing And Budgeting Your Way To Success

Coming up with a marketing budget is one of the difficult tasks to do and I see many Real Estate Professionals base their budget on guesses and currently available funds. Well, Today I want to talk a little about how to come up with your Real Estate marketing budget based on formulas rather than SWAGing it [...]

It Is Not Enough To Have a USP, You Need An Irresistible Offer

Many ads I see tend to state the facts about the advertisers and not the benefits. When people look for a service, they are looking to find out who will give them the biggest bang for their bucks. They don’t really care if you have the biggest company, or how many locations your company has. That is [...]

How A Powerful Headline Can Make Or Break Your Marketing

Make no mistake about it, a powerful headline is the most important part of your marketing piece. It is the first thing your prospect will see, and a decision is made right then and there to continue reading or move on. There are different schools of thought when it comes to headlines. Joe Sugarman for example [...]

Don’t Be The Circus Elephant In The Real Estate World

We all come with different comfort levels when it comes to talking to clients or writing to them. We even make assumptions before we talk to them. To be frank, at some point we do lack the confidence and courage. This reminds me when I went to visit a Mexican circus that came to town. I happen to go early, and decided to look around and [...]

Elements Of The Perfect Marketing Piece

There are few elements to any marketing piece that are proven to make it work, and work well may I add. These are really more of rules than suggestions and every marketer should follow. Now before I go over the elements of the marketing piece, I want you to clear your mind and forget everything you [...]