Latest Articles

Couple of The Marketing Keys To Success

One of the commonly overlooked, yet extremely important marketing elements is getting your prospect to read what you have to say. Real Estate Marketing is no exception, specially that Real Estate Professionals rely heavily on Direct Marketing and Advertising. It is very common to see Real Estate Agents and Real Estate Investors using the same techniques. [...]

How To Systematize Your Business And Increase your Closing Rate Stress Free

When talking to people and reading posts online, you will quickly notice that Real Estate Agents and Real Estate Investors run their business in a random nonbusiness like way, or as a hobby even though they are trying to be successful and make it big. They are often extremely busy but with low return. Some get [...]

Course Review: John “Cash” Locke’s “Subject To, Thats What I Do!”

John "Cash" Locke is one of the best Investors and Subject To trainers I have had the pleasure to know and follow in his steps. To date, he has done more than 500 subject 2 transactions and has students all over the country. For those of you who never heard of "Cash", it is most likely because [...]

Course Review: Paul Wells The Self Proclaimed “Foreclosure King”

With Paul Wells coming to a city near you trying to peddle his course on the unsuspecting new investors, I felt extremely compelled to write about my experience with him. Now I have to warn you… this is NOT a marketing product review. Paul Wells sells a preforeclosure course that is supposed to walked you through [...]

You Must Have A Powerful Message and Call To Action!

One of the elements of a good sales letter, or any other marketing piece, is the call to action. A call to action comes in various forms, but they all have one purpose. Get the prospect to act now not later. But for them to act, you need to give them a good reason before [...]

What’s New With Fadi Zeidan

First of all, I would like to thank all those who supported this site and for the dedication you have for the Real Estate business. Over the past few year, I have seen many good people struggling to get going. For that, I decided to launch this website to help you get the best results and [...]

Are You Using Advertorials In Your Marketing?

Advertorials are ads designed to look like articles and are usually published in papers and magazines. Those of you who subscribe to Realtor Magazine you will notice some of the ads follow this technique. All of them are ran by two people using different names for the project, and for the author by the way. National magazines [...]

Marketing And Budgeting Your Way To Success

Coming up with a marketing budget is one of the difficult tasks to do and I see many Real Estate Professionals base their budget on guesses and currently available funds. Well, Today I want to talk a little about how to come up with your Real Estate marketing budget based on formulas rather than SWAGing it [...]

It Is Not Enough To Have a USP, You Need An Irresistible Offer

Many ads I see tend to state the facts about the advertisers and not the benefits. When people look for a service, they are looking to find out who will give them the biggest bang for their bucks. They don’t really care if you have the biggest company, or how many locations your company has. That is [...]

How A Powerful Headline Can Make Or Break Your Marketing

Make no mistake about it, a powerful headline is the most important part of your marketing piece. It is the first thing your prospect will see, and a decision is made right then and there to continue reading or move on. There are different schools of thought when it comes to headlines. Joe Sugarman for example [...]

Don’t Be The Circus Elephant In The Real Estate World

We all come with different comfort levels when it comes to talking to clients or writing to them. We even make assumptions before we talk to them. To be frank, at some point we do lack the confidence and courage. This reminds me when I went to visit a Mexican circus that came to town. I happen to go early, and decided to look around and [...]

Elements Of The Perfect Marketing Piece

There are few elements to any marketing piece that are proven to make it work, and work well may I add. These are really more of rules than suggestions and every marketer should follow. Now before I go over the elements of the marketing piece, I want you to clear your mind and forget everything you [...]